COVERGIRL Puts Bloggers in New Ad Campaign - My Highest Self

COVERGIRL Puts Bloggers in New Ad Campaign

Every time I see a new collaboration between brands and bloggers I get so excited!  A ton of magazines now have blogger networks (Elle, Lucky, and Vogue to name a few) and we are now seeing bloggers in magazine ads.  Seventeen magazine recently featured several bloggers/YouTube gurus in a several page makeup tutorial feature.  The exposure that bloggers can receive from these collaboration is priceless.  Elle and Blair from YouTube were up for a Teen Choice award, did you see that?  Amazing.

As a member of the Vogue Influencer Network, I get to show you a sneak peek of the new COVERGIRL campaign that debuts in the September issue of Vogue.  In this new campaign, four bloggers (also members of the Vogue Influencer Network) each appear in their own ad for COVERGIRL, cool right?  I love that we are seeing real people in ad campaigns and I REALLY love that bloggers are getting this type of exposure from major brands…in Vogue!!

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I think these ads are just gorgeous and what an incredible showcase of real beauty AND brains!  I hope you’ll take a look at each of the blogs featured in the ad campaign.  We should all support each other, revel in each others’ success, pat each other on the back!  Be proud of your fellow bloggers’ accomplishment, maybe you (or I) could be next, you just never know!

BONUS:  Take a look at the great offer in the ad above:  You can receive a FREE charm bracelet when you buy two of the featured COVERGIRL products!

Be sure to pick up the September issue of Vogue to see this new COVERGIRL ad campaign and to take advantage of the FREE bracelet offer.

What do you think of all the blogger/brand collaborations that are popping up these days?

3 Comments

  1. August 16, 2011 / 1:28 am

    LOL if this were Facebook i would “like” the comment above mine.

    this is so cool, normal people with media presence is really starting to make a rise in the forefront of beauty and fashion.

    -Bianca at http://theinbetweengirls.wordpress.com/

    • August 16, 2011 / 9:15 pm

      Thanks for reading ladies!! I am truly loving these blogger/brand team-ups so much 🙂

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