While I was born with brown / dirty blonde hair, it’s hard to pinpoint the last time I have seen my natural color on a full head of hair. I have been coloring my own hair since the age of 19. There is something powerful about changing your hair color, it’s an easy way to transform yourself. I have been told many, many times in life: Oh, I didn’t recognize you, your hair is totally different! I have been shades of dark brown, auburn, black (which I hated and would never do again), and about 10 million different shades of blonde over the years. The most recent few years, I have been bleaching my hair blonde. I use products found at Sally Beauty Supply: a powder bleach and a developer, that’s it. I do it at home about every 4 to 6 weeks. Not too long ago I was perusing the hair color aisle in Walgreens and spotted a box that caught my eye: Feria Rebel Chic Hi-Lift Blonde – Shade 11.11 Icy Blonde / Ultra Cool Blonde. Let’s be honest, the picture on the box is ALWAYS what sucks me in first. Why YES, I do want the color and hair cut of the model on the box, thank you very much! This time was no exception.
I have always loved Feria hair color (see my dark hair color post here) and this particular box suggests that it could work on my already-bleached hair. I have never tried doing a box color on top of my bleached hair. I was interested in giving it a try to see if it might brighten my hair and tone down any orange. The box boasts: “Extreme Lightening for Lighter Hair, Lifts Up to 3 Levels, Anti-Brass”. Too good to be true? Probably, but I bought it anyway. Plus the shade number is 11.11 and 11 is my favorite number. It was a done deal.
In the box, you will find the Deep Conditioning Colour Gel, Shimmering Conditioning Developer Creme, Aromatic Shimmer Serum, Power Shimmer Conditioner and instructions/gloves. The first reason I adore the Feria brand is because for me it has always delivered on the claim of “multi-faceted shimmering colour”. It is also unique because it includes the Aromatic Shimmer Serum which adds a quite pleasant scent to the process, much better than the usual stinky odor of typical hair color!
Considering my very thick and stubborn hair (with plenty of grays) I always leave the hair color on for the maximum time, sometimes longer. I CERTAINLY DO NOT RECOMMEND THIS FOR OTHERS. I am only sharing what I do. From many years of home hair color I know what it takes for my best possible color result.
My before and after photos with Feria Rebel Chic Hi-Lift Blonde 11.11 Ultra Cool Blonde:
So keep in mind that I had bleached my hair just about 3 days before I tried this Feria Blonde color. The color result on my already bleached hair was a smidge lighter/brighter, in my opinion. I do think it toned down some of the yellow/orange. It’s subtle but I think you can see it in the photos above if you compare the before and after. I should mention that the section of hair shown with the bobby pin did end up with a slight blue tint because that was the very lightest of my hair already. That’s what I struggle with when I try using those purple toning shampoos. No matter how little time I leave it on, the purple shampoos always leave my hair with a blue tint.
The Power Shimmer Conditioner is such a nice addition to this hair color. It leaves my hair SO soft and I do believe it adds more dimension in the shade of hair. The conditioner itself has a shimmery look to it. Since my hair is so short there is always a ton left so I can use it every few days for a couple of weeks after. They should sell the conditioner on it’s own, I would buy it!
Overall, Feria Hi-Lift Blonde was a decent experience…it was something different to try on my hair. I would probably buy it again (or try a different Feria blonde shade) just to keep it interesting in my hair adventures! Of course, when I decide to go dark again, Feria will be my first choice. I highly recommend the brand for anyone looking to color their own hair at home.
I purchased this product. Affiliate link.
Have you tried Feria yet? Do you have a favorite at-home hair color?