This may seem like an odd collaboration but it is an opportunity to get some FREE nail polish:
Nicole by OPI has announced that the brand will be producing three custom nail lacquer shades for Kellogg’s® Special K® beginning in April to pair with a campaign encouraging women to “show off your confidence with color.” Shoppers will have the opportunity to receive free full-size bottles of Nicole by OPI nail lacquer by signing up for the Kellogg’s Family Rewards program and entering codes from specially marked boxes of Special K products, while supplies last.
The three custom shades include: Challenge Red-y (crème red), Pros & Confidence (crème turquoise) and Be Ama-Zing! (crème pink).
With the purchase of three eligible Special K products, consumers will receive the shade Challenge Red-y. After submitting the purchase codes from eight eligible Special K products, consumers will receive all three lacquers – Challenge Red-y, Pros & Confidence and Be Ama-Zing!
This promotion will be available in the US where Special K products are sold.
Personally, I’m pretty excited about this because I buy a ton of Special K products, remember those flatbreads? I also buy the cereals and breakfast bars. Hopefully those products will have the special codes and I can get all three colors!
Information and photos provided by PR.
What do you think about this collaboration, strange or not?
