New Fall 2011 Ad Campaign for Juicy Couture

Just wanted to share some cool photos from the new fashion ad campaign from Juicy Couture:

Brazilian model Raquel Zimmermann is the Juicy Couture girl in these ads.  This fall campaign is called Couture is Here and sets out to “have a playful edge that is both flirty and sophisticated, capturing the moment when “that” impossibly cool girl returns home from a fantastic night out—sparkling with mischievousness.”

I’m so into ad campaigns, they have always sparked my interest.  I worked for a worldwide advertising agency previously and it was one of the most captivating positions I’ve ever had.  I  find it so fascinating to see what a brand will put forth to represent a line of products, whether it be in cosmetics, fashion, or any other industry.

Some pieces from the Fall 2011 collection can be pre-oredered online and I see a black cuff bracelet that is pretty fantastic!

What do you think of this new ad campaign?  Will you be purchasing anything from the Fall 2011 collection?

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