Just wanted to share some cool photos from the new fashion ad campaign from Juicy Couture:
Brazilian model Raquel Zimmermann is the Juicy Couture girl in these ads. This fall campaign is called Couture is Here and sets out to “have a playful edge that is both flirty and sophisticated, capturing the moment when “that” impossibly cool girl returns home from a fantastic night out—sparkling with mischievousness.”
I’m so into ad campaigns, they have always sparked my interest. I worked for a worldwide advertising agency previously and it was one of the most captivating positions I’ve ever had. I find it so fascinating to see what a brand will put forth to represent a line of products, whether it be in cosmetics, fashion, or any other industry.
Some pieces from the Fall 2011 collection can be pre-oredered online and I see a black cuff bracelet that is pretty fantastic!
What do you think of this new ad campaign? Will you be purchasing anything from the Fall 2011 collection?
