Pass a Purple Purse to Support Domestic Violence Awareness Month

purple 2Sadly, domestic violence affects one in four women in their lifetime. That is more women than breast cancer, ovarian cancer and lung cancer combined.  These statistics blow my mind.  Did you know only about half of Americans say they would know how to help a victim of domestic violence? There are women living in fear and looking for a way out, maybe even someone you know.  It is a difficult subject to discuss, but since October is Domestic Violence Awareness Month, the people at The Allstate Foundation are helping to give a voice to this issue with the Purple Purse campaign.

Purple PursePurple Purse, The Allstate Foundation’s symbol for domestic violence, proudly represents a woman’s way to escape the cycle of abuse by gaining financial independence.  As part of Domestic Violence Awareness Month, The Allstate Foundation is sending more than 1,000 purses carrying domestic violence information throughout the country. The purses will be passed between co-workers, friends, and family, sparking important conversations along the way.  For every purple purse passed through the end of October, The Allstate Foundation will donate $5 to YWCA.  I received my purple purse and will definitely be registering and passing it on to keep the donations going.

You can pass a virtual purple purse on or (A Spanish-language site is available at

purpleWILL YOU HELP? Use the Virtual Purse code shown above and help me “pass the purse” by going to and entering the virtual purse code and your zip code into the map.  This will trigger a $5 donation!

Each time a virtual purple purse is shared or re-shared, The Allstate Foundation will make a $5 donation to YWCA.

Disclosure:  This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.

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