Review with Before and After Photos: L’Oreal Feria Hair Color

While I have tested and reviewed a few at-home hair color kits in the past, I have not shared details on one of my all-time favorite colors: L’Oreal Feria – 36 Chocolate Cherry (Deep Burgundy Brown).L'oreal Feria Review
I have purchased L’Oreal Feria – 36 Chocolate Cherry many times over the past several years. Feria is THE BEST at-home hair color I have ever used, and I believe I have been a fan since 1999!  I would consider L’Oreal Power Reds Shade R37 my absolute favorite but it can be difficult to find in stores.

L'Oreal Feria Burgundy ReviewIn the box, you will find the Shimmering Conditioning Colour Gel, Developer Creme, Aromatic Shimmer Serum, Power Shimmer Conditioner and instructions/gloves.  I love the Feria brand because it delivers on the claim of “multi-faceted shimmering colour”.  It is also unique because it includes the Aromatic Shimmer Serum which adds a more pleasant scent to the process than the usual stink of hair dye!

With my thick thick and stubborn hair (and also plenty of grays) I always leave the hair color on for the maximum time, sometimes longer.  I DO NOT RECOMMEND THIS FOR OTHERS.  I know my hair.  From many years of home hair color I know what it takes for my very best color result.

Feria Deep Burgundy Brown BeforeL'Oreal Feria Deep Burgundy Brown After Photo

I absolutely love the color result from L’Oreal Feria 36 Deep Burgundy Brown, it is so vibrant!  It seamlessly covers my grays and blends my natural-color roots with residual box color well.  I like that my hair looks shiny and has a conditioned feel to it.  I think the color result also matches the photo on the box, a major plus.  I always get compliments on my hair after using this color!  I will continue to purchase the Feria brand and highly recommend it to anyone who likes to dye their own hair!

Available at Walmart, $8.97.

More hair color before and afters: Revlon ButtercreamNice N Easy Dark Warm BrownJohn Frieda Foam ColourRedken Hair ColorHair Cuttery,

I purchased this product. Affiliate link.

Have you tried Feria yet?  Do you have a favorite at-home hair color?


  1. Lily
    February 23, 2017 / 9:25 pm

    Tried it today on my dark hair, Nothing showed in fact it made my hair so dry. I did everything instructed in the pamphlet. And I’ve never dyed my hair before (virgin hair )

    • Tina Bowling
      February 27, 2017 / 12:26 pm

      Hi Lily! Sounds like you got a bad product, something must have been wrong with either the dye or the developer. I would contact the company!

  2. why stand silent
    January 3, 2015 / 11:42 am

    looks good! I haven’t tried Feria but it’s nice to know it worked for you.

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