Review: Wet n Wild Fergie Take on the Day Eyeshadow Primer

Since I discovered eyeshadow primer just a few years ago, I use it every time I wear shadow.  It prevents creasing and fading and amps up the color as well.  My go-to eye primer has always been Too Faced Shadow Insurance.  Since trying the Wet n Wild Fergie Take on the Day Eyeshadow Primer, I think Too Faced better look out.  This $4.99 eyeshadow primer kicks ass!

fergie eye shadow primer review

The package claims “lasts all day, never creases”.  With a shout to the tops of mountains I say YES, IT DOES!  The product dries down to an invisible finish and keeps my oily lids crease free all day long.

wet n wild eye primer swatch

A little tip:  Before each use, squeeze the tube a few times at the top and bottom before opening to mix the product around.  Shake it, then  squeeze a few more times to be sure.  Otherwise, you will get a burst of watery liquid when you try to dispense.

I really cannot recommend the Wet n Wild Fergie Take on the Day Eyeshadow Primer enough!  It rivals my Too Faced Shadow Insurance and I have never encountered that before.  At just $4.99 it is an absolute steal and a must-have!  Did you see my swatches and review of the Fergie Perfect Pout Lipsticks yet?

You can purchase the Wet n Wild Fergie Collection at Walgreens and now at (at checkout it takes you to

Product purchased by me.

Have you tried this eye primer yet?


  1. February 1, 2013 / 4:56 pm

    I’ll have to see if I can find this. I’ve been using Too Faced for years and it suddenly stopped working for me. 🙁 Thanks for the review!
    GeekGirlM recently posted..Zoya Logan, Aurora,and StormMy Profile

      February 2, 2013 / 6:34 pm

      I cannot recommend this enough, especially as a long-time Too Faced fan myself! Let me know if you try it :).

      February 2, 2013 / 6:34 pm

      Yes, I would grab this if you see it, a real gem! I have oily lids too and this stuff is awesome :).

      February 2, 2013 / 6:33 pm

      Marcia, I would definitely return it too as I’ve seen nothing but BAD reviews on the shadows!

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