So, I stumbled upon a short-but-very-sweet press release this morning that gave just a tidbit of information on a new lipstick line called Exude. Apparently THE Rachel Zoe is the brand ambassador for this new (top secret) line!
"I DIE!" Rachel Zoe (image credit: People Style Watch)
The report states that she and a team of make up artists are introducing what the company says is “the biggest kept secret” in the industry, this week in New York.
The most intriguing bit of top secret info from the release is the claim that Exude “will forever revolutionize the way a woman applies her lipstick”. Well that one has DEFINITELY got me thinking! What could they be doing to the traditional lipstick to make this claim? Personally, I’m on the edge of my seat wondering. Even more interesting, visit the website www.exudelipstick.com , only to find another cryptic message:
“Forget eyes, we think a woman’s lips are the window to her soul.
We watch the mouth as much for what isn’t said, as for what is.
This is who we are, this is what we exude.
What will you exude today?”
Don’t you love it? I can’t wait to see what this is all about so I’ll keep me eyes peeled for ya!
What do YOU think Exude has planned for this new lipstick line?
