Have you heard anything about the collaboration between MAC Cosmetics and bloggers to create their own signature eyeshadow or lipglass? I heard tidbits about it here and there, that some bloggers were invited to Toronto for a “secret project”. Eighty bloggers were asked to submit a concept and MAC chose their 9 favorites. The collection is about to come to life! One June 21st, MAC will release the 9 newly-created products in the Bloggers’ Obsessions line. Available online only for just 6 weeks!
credit: MAC Cosmetics, collegefashion.net
I’m hoping we see other cosmetic companies do something like this, how fun and such a great way to give back to all the people who support the brand!
Check out these links as a couple of the lucky bloggers give the inside scoop, (and awesome sneak peek pics):
Patrice of Afrobella creates a lipglass
Wendy of nitro:licious creates a lipglass
What do you think of this collaboration? Will you be purchasing any of these blogger-created products?
