Swatch & Review: IT Cosmetics Luxe High Performance Hydrating Eyeshadow Trio

Today I’m sharing my thoughts on the IT Cosmetics Luxe High Performance Hydrating Eyeshadow Trio in Pretty in Smoke. I love mini palettes like this because they’re great for on-the-go looks.

IT Cosmetics Pretty In Smoke

This IT Cosmetics eyeshadow trio is housed in black soft plastic packaging (similar to NARS compacts) with a sturdy snap closure. Pretty in Smoke includes a powder pink, a taupe shade, and black with shimmer particles.

IT Cosmetics Luxe Eyeshadow

Each eyeshadow is equally soft, velvety, and oh-so easy to blend. I was surprised to find that the light pink is just as pigmented as the deep black. They also wear a long time over primer without creasing or fading. A great formula, all around!

IT Cosmetics Pretty in Smoke Swatches

Now, to be picky, I think the color selection for Pretty in Smoke is a bit odd! I think it would have more benefit from a deep brown rather than the sparkly black. It’s hard to create one complete look with just these three eyeshadows, because the contrast between the light & neutral shades and the edgy black are pretty drastic. Unless you’re using the black as an eyeliner, you’ll probably have to pull out another shade to complete a look.

The It Cosmetics Eyeshadow Luxe High Performance Hydrating Eyeshadow Trio sells for $24 on, available in 6 shades. You get 3 eyeshadows and a total of .1oz of product… which is a bit less product but a lot more money than a Wet n Wild eyeshadow trio. In fact, the taupe shade in Pretty in Smoke looks a lot like WnW’s Nutty! I would prefer a more inexpensive price tag… but they are pretty good eyeshadows.

Product received from PR for editorial consideration, all opinions expressed are my own. Affiliate link.

What do you think of this eyeshadow trio?


  1. March 8, 2014 / 7:09 pm

    I’ve tried quite a few It products, but oddly enough none of their eye products. The combo is a bit off, but I love the idea of having three shades in one little compact.
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  2. March 1, 2014 / 4:22 pm

    I do not have any of the It cosmetics line, I am not sure why, besides I just haven’t got to that brand yet to review on my blog. I will eventually but I want to try their brow pencil first. I am also have heard their new serum/primer is really good.

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